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  • It has to beat whatever people are working around today.
  • It has to hold up when nobody is watching it.
  • Someone here has to want to own it for years.
  • It has to make its money by being worth paying for.

002What we start

The bar a company clears to get built.

These are the questions asked before Jakuta starts something, and whenever the business changes. A company that stops clearing them gets fixed or wound down.